Research


Welcome to our private research page. Our clients are invited to download these research reports for their own company use. These reports are primarily focused on industry trends in retail, digital signage, mobility, retail technology and other related topics. Dynamic Retailing encourages its clients to learn more about this industry—where retail and technology meet. For those individuals without an existing relationship with Dynamic Retailing, LLC, you are more than welcome to purchase any report using our secure e-commerce site. Thank you for your interest and please reach out to us at info@dynamic-retailing.com if you are interested in learning more about the services we provide.

Redefining In-Store Media: The Rise of Retailer-Led Networks

Summary
During most of the past decade, in-store network providers have focused on financial ownership of digital signage networks within the retail environment. The goal has been to aggregate a variety of networks from various retail chains—providing a one-stop shop for media buyers to purchase advertising across these retailer networks. As a part of this approach, the retailer receives a percentage of the advertising revenue. This approach is wrong for several reasons. This white paper lays out the challenges of creating aggregated networks across retail chains and explains the best practices for retailers who want to deploy an in-store network that is strategic, cost-effective, and productive within their environment.

Digital Signage Download Redefining In-Store Media for $95

 

More white papers coming soon...